UsageThe Catholic University shield may appear alone in instances where the full Catholic University logo is deemed too large. The following standards address Catholic identity and culture as vital to the mission of Catholic schools in the United States. For the purposes of this document, “Elementary Schools” are defined as those Catholic schools that begin with Pre-Kindergarten or Kindergarten and all. Please do NOT copy or attempt to download any of the images on this page. Vertical LogoThis logo format should only be paired with a school/division OR department/office listing. The link below will open a page where files of the various sizes, styles, and formats can be downloaded. 7.2. The Catholic University shield, also known as the coat of arms, features a quarterly cross over an open book, its pages inscribed “Deus Lux Mea Est” and in the first canton, a silver crescent. In order to best build on the University's name recognition and brand strength, the acronym “CUA” is no longer an approved use for any print or electronic materials that are targeted to external audiences. The Catholic University of America shield, or coat of arms, was designed by Pierre de Chaignon la Rose in 1935 and emphasizes three things: our country, our faith and our university. The following file types are available for download at the Files for Download site associated with this page. Make sense of problems and persevere in solving them. EPSThese files can be imported into or opened through page layout and illustration software such as InDesign, QuarkXPress, Illustrator, or Photoshop. Holy Family Catholic School is accredited by the Western Catholic Educational Association (WCEA). One-in-five Americans identify Catholicism as their religion. Research from the first inquiry resulted in the synthesis of key Church teachings into five principles of Catholic identity. The logo is a fixed composition of two parts: The 3-color version of the logo, shown here, is the preferred format and should be used whenever possible. The Catholic University of America is a national research university with the comfortable feel of a nurturing educational community. Secondary logo color options, 2-color black, 3-color reversed, 1-color black, and 1-color reversed, are shown below. It results in a slightly larger file size than the .JPG format. Catholic Identity Curriculum Integration (CICI) was developed as a collaborative partnership formed to help teachers and school leaders develop curriculum that is truly Catholic and truly rigorous. The second inquiry resulted in these Catholic Curriculum Standards. No new designs that differ from the approved primary and secondary logos should be created. 2.3 Faculty who teach religion meet (arch)diocesan requirements for academic and catechetical preparation and certification to provide effective religion curriculum and instruction. But if the success of schools and students is measured by the Common Core standards, the natural inclination is to reduce attention to Catholic identity and student formation. 4.1 The leader/leadership team provides retreats and other spiritual experiences for the faculty and staff on a regular and timely basis. Digital applications including Catholic University school website headers, digital banner ads, and social content. Catholic Identity Standards. 2.6 Catholic culture and faith are expressed in the school through multiple and diverse forms of visual and performing arts, music and architecture. 1.2 The governing body and the leader/leadership team use the mission statement as the foundation and normative reference for all planning. Proponents argue that the Common Core can be supplemented with Catholic instruction, so weak standards do no harm. 2.4 The school’s Catholic identity requires excellence in academic and intellectual formation in all subjects including religious education. They can also be used on giveaway items, staff apparel/t-shirts, banners, and inward-facing or sponsored event publications. We aspire to strengthen capacity to lead, engage and teach with a re-contextualised Catholic worldview that permeates all structures, processes, relationships and learning and teaching contexts. A school/division AND department/office listing under this logo is not permitted. However, the preferred Catholic University logo, shown above, should be used whenever possible. Our logo, fonts, colors, and other messaging must be used consistently, following the suggested guidelines in this manual. The Office of Marketing and Communications is responsible for maintaining the integrity of the master brand across the institution. MISSION AND PHILOSOPHY: The school will have mission and philosophy statements that articulate the Catholicity of the school community’s shared vision, principles, beliefs, and core values. Catholic Relief Services is a manifestation of love for our brothers and sisters around the globe by the Catholic community of the United States. The University logo is the primary institution-wide identifier of The Catholic University of America and should appear on all University communications. 2.2 Religion classes are an integral part of the academic program in the assignment of teachers, amount of class time and the selection of texts and other curricular materials. the Archdiocesan Catholic Identity Standards for Elementary Schools rely on the good work of the Minnesota Catholic Education Association while adapting to the specific needs of this local Church. The following standards address Catholic identity and culture as vital to the mission of Catholic schools in the United States. The Cardinal Newman Society undertook the first inquiry with its Principles of Catholic Identity in Education project. Use the files provided. In these cases the general University logo should be used and can be downloaded at https://www.catholic.edu/styleguide/identity-download-files.html. The Catholic University of America logo is three colors, black, red (PMS 1805), and blue (PMS 540). And it’s not just because we’re located minutes from the heart of the nation’s capital in Washington, D.C. Catholic Relief Services is a pro-life organization dedicated to preserving the sacredness and dignity of human life from conception to natural death. Print application should be restricted to merchandise that measures 1.25 inches or smaller, such as pens, lanyards, or jewelry. At this time, the University name serves as the tagline. Among the majority of respondents, the The Catholic University of America logo is also available in a horizontal format. Anchored by our Catholic identity and inspired by our rich intellectual tradition, the University welcomes undergraduate and graduate students from around the globe to study with world-class faculty at the forefront of their fields. Exceptions are noted below. It is through use of these communication tools that we are able to project an accurate, favorable, and consistent identity. If PMS 1805 and PMS 540 are not available, custom color equivalents have been developed to accommodate various publishing media. Dedicated to advancing the dialogue between faith and reason, Catholic University seeks to discover and impart the truth through excellence in teaching and research. 1.3 The school leader/leadership team regularly calls together the school’s various constituencies (including but not limited to faculty and staff, parents, students, alumni(ae) to clarify, review and renew the school’s mission statement. As Catholic school educators, we are called to integrate, teach and witness, by example, the importance of Catholic identity. 2. Minimum SizeMinimum size refers to the smallest dimensions allowed for the Catholic University logo. The quartered field of blue and white uses the heraldic colors of Our Lady, the Mother of God. The National Standards and Benchmarks for Effective Catholic Elementary and Secondary Schools (NSBECS) provide Catholic school sponsors and stakeholders with a sound set of criteria which they can confidently use to develop tools and resources for authentic accreditation, self-assessment, reflection, strategic action, and collaboration. NCEA resources include best practices and tools for initial and ongoing formation in Catholic identity. “This unique Catholic identity makes our Catholic elementary and secondary schools ‘schools for the human person’ and allows them to fill a critical role in the future life of our Church, our country and our world” (The Catholic School on the Threshold of the Third Millennium, 1997). Catholic values of CRS: outcomes powered by faith. The nine Defining Characteristics define the deep Catholic identity of Catholic schools and serve as the platform on which the standards and benchmarks rest. Construct viable This diagram provides guidelines for establishing the minimum amount of clear space. The most salient charge of the shield is a cross, clearly indicative of the Catholic faith. The Church’s teaching mission includes inviting young people to a relationship with Jesus Christ or deepening an existing relationship with Jesus, inserting young people into the life of the Church, and assisting young people to see and understand the role of faith in one’s daily life and in the larger society. Changing the Catholic University logo in any way will weaken its impact and detract from the consistent image we want to project. Central Catholic Identity Standards and Guidelines . LifeSiteNews reports six of the institutions listed on Newmax's top 40 list have inspired organizations dedicated to exposing Catholic identity issues and called for administrative action. It uses a compression algorithm that can reduce large images to very small file sizes, which is well suited for websites and social media. Washington, DC 20064 Contact Us, © 1887-2020 The Catholic University of America, If you have any questions about how to use the files available for download, please contact the Office of Marketing and Communications at. Secondary logos are permitted on e-newsletters and in headers of email blasts. The petition demanded the University either remove its Catholic affiliation or restore its Catholic identity. The following basic elements should be a part of any Catholic University communication and will help to convey a tone, look, and feel that distinguishes and identifies it as part of The Catholic University of America brand family. Graphics, typography, illustrations, and/or photographs should not be positioned within the perimeter of the clear space. Catholic identity is more than a set of values, a code of ethics, an example of heroic living or human achievement; rather, as Pope Benedict put it, it is ‘the encounter with an event, a person, which gives life a new horizon and a decisive direction’ (Deus caritas est, n. 1). Catholic identity is intrinsic to our schools and the reason for their success, ... academic excellence, accessibility and affordability. 3. These examples demonstrate some of the more common misunderstandings and misdirected logo use violations. 3.2 Every student is offered timely, regular, and age appropriate opportunities to reflect on their life experiences and faith through retreats and other spiritual experiences. The minimum size for the Catholic University logo is 1.25 inches (horizontally) on a typical 2.5” x 3” business card. Where the full Catholic University of America logo is not their primary religious affiliation requested by emailing @... 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